The Truth about Seo
An Advertising Feature
Anyone who’s had any interaction with the world wide web will have heard the term, search engine optimisation (SEO). But what is it really all about? Here in the UK SEO is a hot topic. Google is constantly updating its algorithms to eliminate sneaky spam, and SEO London technicians are working hard to find clever ways to make these algorithms work in their favour. So, is search engine optimisation a good or a bad practice?
The truth is that while SEO does attract a large number of underhanded spammers, there are numerous legitimate practitioners who work intelligently and creatively to make the web a more cutting-edge, resourceful and user-friendly place to be. Even Matt Cutts, the head of Google’s spam team has officially stated that ‘SEO is not spam’; in fact, Google has even published their own starter guide to SEO which clearly indicates that it is here to stay.
When applied correctly, search engine optimisation is a powerful tool that can get your business on the map and standing out in the overpopulated jungle that is the internet. It’s marketing online, and the competition is healthy. Times have changed and developments in technology have drastically transformed the way business operates. Any company with their finger on the pulse of current events will know all to well that failing to build a solid online marketing strategy would be detrimental. The web opens up a whole new world of opportunity for the relationships between businesses and their clients. You get to have personal conversations and one-on-one encounters on a global level. The possibilities are limitless.
Of course this all sounds very exciting, but if you want to experience that kind of global reach you need to first make your presence known. This is where SEO comes in. Successfully optimising your website with key phrases that people are actually searching for will get you coming out tops on the search engine results pages (SERPs). This takes quite a bit of research and clever manipulation as the competition for these keywords is high, and you may have to work a bit harder to stay ahead of the pack. Search engine optimisation does not stop at keyword insertion, however, and while you may have successfully got people clicking onto your website you now need to consider how to keep them there. Content is everything and it is important to provide an easy to navigate website that provides rich and relevant content that gives the searcher exactly what they are searching for. Again this takes research and a clear understanding of your target market and current developments in your industry. Then there’s link building and social media marketing, engaging with people, making a noise, being heard, establishing yourself as a reputable brand and building trust. In a nutshell, the goal is to make your website more attractive than others in your sector. Its online marketing that requires consistency and an on-going effort; cheap tactics and quick fixes simply won’t do the trick.
SEO is the perfect balance of art and science. It’s the careful balance of research and analytics with the ease of use and aesthetically pleasing design that appeals to the end user. For effective SEO solutions, visit Bite Digital.
Tags: Bite Digital, SEO